It's been an interesting week in branding, as Elon Musk has thrown out the rulebook and decided to rebrand the cohesive brand Twitter with an '𝕏'. He then decided he didn't like the 'X', which is a ...

The world’s richest man confirmed overnight that Twitter, AKA X Corp, is ditching the blue bird logo in favour of the twenty-fourth letter of the alphabet. It shows Musk is still fixated on the letter ...

Twitter has replaced its longtime bird logo with an X in order to fit owner Elon Musk’s preferred aesthetic. Musk is famously a fan of the letter X, applying it to everything from his companies to his ...