Levi Strauss & Co. announced it’s adding a new roster of models to its payroll, but you won’t recognize their names or previous work. That’s because the models don’t actually exist – they’ll be ...

Levi Strauss & Co. announced Wednesday it will begin using models generated by artificial intelligence on its e-commerce channels later this year in an effort to expand their diversity and improve ...

Levi’s is partnering with an AI company on computer-generated fashion models to “supplement human models.” The company frames the move as part of a “digital transformation journey” of diversity, ...

AI has claimed its latest victim, now that Levi Strauss is apparently going to start outsourcing its model diversity to algorithms. Last week, Levi Strauss announced that it would be partnering with ...

Artificial intelligence has been a hot topic with the advent of programs like ChatGPT and Midjourney, and brands are (unfortunately) getting in on it. This week, the iconic denim company Levi's ...