Digital marketers always have an eye on metrics—to improve campaign performance and ensure success. And if you're like most B2B marketers, you're taking an especially close look at your LinkedIn Ads ...

LinkedIn Message Ads are a powerful tool for B2B marketers looking to directly engage with their target audience. This guide will walk you through everything you should know about Message Ads, from ...

Are you running ads on just one platform for your B2B clients? If so, you might be leaving valuable leads and opportunities on the table. Think about it: B2B sales often take a while and involve ...

June 15 (Reuters) - Microsoft Corp-owned (MSFT.O), opens new tab LinkedIn said on Thursday it was working on a video advertising product that would allow marketers to target users of the professional ...

Researchers at the University of Southern California discovered Facebook’s ad servers discriminate against women by preventing them from seeing some ads that serve up on the platform for job. When ...

Social Media Marketing - LinkedIn's global ad revenue is forecast to jump by 18.3% this year and increase by another 18.5% in 2026, according to recent research.

Microsoft-owned professional social network, LinkedIn, is the latest to get a formal request for information (RFI) from the EU. The Commission, which oversees larger platforms’ compliance with a ...

BRUSSELS, June 7 (Reuters) - Microsoft's (MSFT.O), opens new tab LinkedIn has discontinued a tool that allows it to use sensitive personal data for targeted advertising in order to comply with EU ...

Professional networking platform, LinkedIn has made changes to its privacy rules for all users. The Microsoft-owned platform will expand the use of user data from November 3, 2025. The changes include ...