Many brands, such as those in the home services industry or a local grocery chain, market to specific locations, cities or regions. There are also national brands that want to expand in specific local ...

“On TV & Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is by Bret Brase, managing director at Progress Partners. Over-the-top (OTT) television ...

Today’s advertisers face a daunting operational challenge: scaling customized, local advertising campaigns across a growing number of channels. Overall digital ad spend continues to grow, and new ...

Social media has given many businesses access to engage with their online clients, which has assisted them in increasing sales. Today, many companies want to employ social media as part of their ...

Local advertising is the great untapped market for the Web, and unlocking it is what is driving much of mobile and geo-targeted advertising these days. Think Google Places, Yelp, Craigslist, ...

As the coronavirus continues to reshape our home lives, Nextdoor's Paps Shaikh says it's time for marketers to reappraise the power of local advertising. It has never been more critical to connect ...

It's estimated that the size of the UK (hyper-)local advertising is £2.6 billion per year but when the average local business can typically only spend £1,630 a year on advertising the challenge ...