New tests show Ask Maps is guiding users with recommendations, shifting how businesses get surfaced and how local rankings are influenced. This should result in better local responses from OpenAI's ...

Search has changed dramatically, including local search. Search engines and AI systems now incorporate semantic understanding to generate citations and results. To gain semantic understanding, they ...

Video ads in the local pack could give advertisers a more engaging way to stand out in high-intent, location-based searches.

Local businesses need local customers. While there are many ways to capture potential customers, local search engine optimization can create an excellent source of leads. Local search engine ...

AI search often cites forums and third-party sites for general queries, but local searches behave differently. A Yext study ...