Localization is an important aspect of personalization in today’s global landscape, especially as customers crave a brand experience catered to them. According to Gartner, companies who invest in ...

Drawing on inspiring examples from leading brands and our own successful expansions into various markets, here are some insights to help you expand your business globally in the most effective way.

Google's John Mueller clarified that localized duplicate content across regional websites is acceptable. Unique content is still recommended for specific page types. Google doesn't penalize duplicate ...

SOCi Inc., the marketing platform for multi-location brands, has partnered with Pet Supplies Plus as the franchise brand's platform of record for localized social media marketing. With over 665 stores ...

The rapid rise in streaming over the last decade—from tens of millions of users to an estimated 4.9 billion globally by 2029—has placed new pressures on streaming platforms to reach global audiences ...

Former Taste of Country Editor-in-Chief Amanda Hensel has joined SonicTrek.ai as Content Coordinator and Director of Social Media for MyCountry.fm. Hensel will oversee localized content strategy for ...

Pinterest, the image-based social network, is picking up more global momentum: today, it announced the launch of a new site in French, with users in France getting pushed more localized content and ...

Flipboard has today launched three new localized ‘Content Guides’ in Australia, Canada and the UK and Ireland. Users in these countries will now be shown recommendations that match their location. For ...

Global expansion is one of the most powerful growth levers available. But it only works if your website is discoverable by international audiences. That’s where international SEO comes in. Whether you ...