H&M has launched an immersive gaming experience called “Loooptopia” on Roblox. The game allows players to experiment with materials and patterns and create a virtual garment and wardrobe for their ...

MANILA, Philippines — As it expands its footprint in the real world, a leading supermarket chain is also making waves in the metaverse, engaging new customers in a fun and rewarding way through its ...

H&M is launching a limited-time activation as part of its Loooptopia experience on Roblox, according to a press release. The effort is tied to a summer collection inspired by Netflix’s “Stranger ...

H&M is upping its bets on emerging digital channels with the launch of Loooptopia, joining numerous others, including Gen Z retailer American Eagle, who have made Roblox a key marketing asset in an ...

Fans become fashion designers at Loooptopia, minting bespoke designs for their avatars. With the metaverse and social gaming channels increasingly becoming more a part of our culture, H&M created an ...