So, yes, the Magma treatment will not be reserved only for a few halo models but will be rolled out across the whole line.

To mark the end of its first decade, Genesis has announced Magma: an exciting, driver-centric nameplate that will appear on many models over the coming years, denoting high performance and ...

The Genesis GV60 Magma covers 0-60 mph in 3.4 seconds, and has beefy brakes and tires to hold its own on the track.

Magma reveals a new facet of Genesis,” said Donckerwolke at the global reveal in France of the GV60 Magma electric SUV and ...

Genesis has unveiled its first high-performance electric vehicle, the GV60 Magma, in a world premiere. Marking its 10th ...

Genesis, South Korea’s first luxury automobile brand to operate independently, has thrown down the gauntlet in the ...

Genesis' creative officer and star designer said he'd never compare a new sports car to the iconic 911, but he could mirror ...

The GV60 Magma ignites a subbrand and connects with drivers through revving sounds and virtual shifts—but still aims to be ...

Creative boss Luc Donckerwolke suggested that any future sports car could offer multiple variants to choose from.

The GV60 Magma is no longer a concept car. The production model is packing 650 hp, and it’s coming to the U.S. next year.

In February 2025, Microsoft announced Magma, a foundational model for multimodal AI agents that can recognize and act on the real world and on the screen on a device. According to Microsoft, Magma ...