Add Yahoo as a preferred source to see more of our stories on Google. According to TikTok, minimal makeup looks are taking a backseat in 2025 in favor of ‘unrecognizable makeup.’ I loved ...

Clean girl makeup has taken over the beauty world, and for good reason, too. This minimalistic yet radiant look focuses on enhancing, rather than masking, your natural features. With a few, ...

Alexa Ilacad shares that she's adopting the "clean girl aesthetic," favoring a simple and minimal makeup routine: "Ngayon, I'm 25. I feel like I'm gravitating towards the clean girl aesthetic. Less is ...

Unrecognizable makeup is meant to change your face with heavy contouring, dramatic eye looks and bold lips. Ly tells me, “It’s all about transformation! It’s taking your current features and shifting ...

From barely-there base to bold contour and dramatic lashes, beauty trends in 2026 are split between two strong aesthetics Clean Girl Makeup and Full Glam.While one celebrates minimalism and natural ...

Some social media trends fade quickly, while others linger, and the clean girl aesthetic is a prime example of a trend that continues to thrive. Since it first appeared in early 2022, videos tagged ...

Intentional chaos and visible expression—maximalism, if you will—is back in the world of beauty. It all started with Brat summer. Charli xcx wore winged eyeliner, smudged for a lived-in effect, ...

For maximalist makeup lovers like me, these past few years have been torture. While it’s no shade to those who love it, the ‘Clean Girl aesthetic’ has had people putting down colourful liners and ...