There are several theories and concepts that can help you understand the basics of managing marketing activities, but a new way to understand the marketing management process is to think about it ...

A data-driven marketing management process is built on analysis. You must study your target audience, your rivals, the success of prior efforts, and do market research. At this point, a lot of ...

Most marketing managers would prefer to spend 90% of their time on marketing and 10% on management. Unfortunately, the real-world marketing manager’s experience is exactly the opposite. Marketing ...