Instagram has 1.35 billion active users, 46% of whom are in the 25-44 age group. Now, consider that 75% of B2B buyers are Millennials—meaning, they're in that age group. That's a massive overlap with ...

While Instagram is immensely popular, much of what the platform’s users post focuses on vacations, fitness, celebrities, entertainment, food, pets and other lifestyle content. This ethos makes it ...

Research by Pew suggests several social media action points for professional marketers. We sum up key findings and suggest ...

Opinions expressed by Entrepreneur contributors are their own. It’s official: one of the fastest-growing social-media networks worldwide is now offering advertising opportunities for marketers large ...

With over 1 billion monthly active users, Instagram is a promising social platform to capitalize on and generate leads and sales. Marketers who use Instagram enjoy multiple benefits such as insights ...

Instagram announced today that it’s extending access to parts of its creator marketplace via APIs to make it easier for brands to discover and work with creators on the third-party creator marketing ...