Ad Net Zero (ANZ) has published the first iteration of its Global Media Sustainability Framework — a series of voluntary industry standards to improve consistent, comparable measurement of greenhouse ...

Between digital therapeutics, HCP portals, and patient support communications, pharma companies are investing a significant portion of their revenues on digital products. To justify spending, project ...

The way we measure and attribute performance in PPC is going to evolve in 2023. Third-party cookies will be retired. You need to be ready. There is no better time than now to start rebuilding your PPC ...

Editor’s note: The full list of authors for the Core Quality Measures Collaborative Workgroup is included at the end of the blog post. In today’s health care system, physicians are faced with an ...

The brand’s global strategy and investment media leader addresses KPIs influencing media selection, how effective follow-up measurement strategies will ensure success, and the importance of audio in ...

Measurement is a no-brainer. It helps form the bedrock of iterative design and development cycles, but more often than not it is dismissed by project teams right across the digital sector. It is ...