The Interactive Advertising Bureau (IAB) released a new industry resource called the Gaming Measurement Framework designed to bring clarity and consistency to media campaigns in gaming environments, ...

The US’ Financial Accounting Standards Board (FASB) has issued a new chapter of its Conceptual Framework related to the measurement of items recognised in financial statements. The Conceptual ...

The International Association for the Measurement and Evaluation of Communication (Amec) is hosting its eighth annual 'Measurement Month' during November 2021. This initiative, which sees many events ...

Joseph Schuchter ( [email protected]) is an independent consultant in Berkeley, California. Douglas P. Jutte is an associate professor at the University of California, Berkeley, and executive director ...

New Framework Provides Clarity, Consistency, and Confidence for Measuring Gaming Advertising Campaigns NEW YORK, June 26, 2025 /PRNewswire/ -- As gaming continues to capture consumer attention and ...

COMPANIES with an environmental management system in place need to measure their environmental performance to monitor 'continual improvement'. The importance of environmental performance indicators is ...

Mark Henning has a framework for digital measurement that evaluates audience, brand and consumer behaviour – the ABCs. In a digital world with metrics for everything, why is it that the most common ...

The author compares mass data with survey data and other process-generated data and discusses their relevance for historical, historical social science and sociological research. After summarizing the ...