As part of The Drum’s Data and Privacy Deep Dive, MediaMath’s Emera Trujillo argues the value of prioritizing attention in media measurement efforts. Today, with ...

Advertisers are increasingly leaning in on a variety of measurement solutions to enable metrics-driven media investments across channels. However, making sense of it all is often easier said than done ...

Developing a strategy can be overwhelming—especially when it's a measurement strategy. Katie Robbert will walk you through the 5P framework that will give you the tools to be successful every time.

Now widely used around the world, the metric system of measuring distances, weights and heights is a model of simplicity - but is it French? Please sign up or log in ...

What are your marketing metrics telling you? If you rely on the standard measurement tactics, probably not much. Consider a classic metric such as clickthrough rate. By most standards, a "successful" ...

IN my previous article, we concluded with a summary of some of the metrics that can be used to track environmental, social and governance (ESG) performance by an organisation. In today’s article, we ...

NPS alone no longer cuts it. Evolving customer experience metrics like CES and XQI are helping brands stay ahead in 2025 and beyond. Beyond NPS metrics. Customer experience metrics are evolving.

Skai has been working to build its streaming and connected television (CTV) services. The company has traditionally offered advertising products related to search, social media, and retail media -- ...

Adelaide’s Marc Guldimann breaks down the evolution of attention metrics into four generations, each aiming to evaluate attention better than its predecessor. Measuring how much attention people pay ...

Consumers worldwide are rapidly shifting their media consumption to mobile devices. The mobile advertising ecosystem -- specifically smartphones and tablets -- presents huge opportunities (and unique ...