At the recently held e4m NewsNext Summit 2024, several media industry stakeholders spoke about issues plaguing the current TV ratings system in the country and how frequently shifting measurement ...

Science has become obsessed with publishing numbers. With this new satirical proposal, have we reached peak metric?

Bot Metrics, a San Francisco-based company that specializes in — you got it.. — metrics and analysis for chat bots has landed funding to help developers and early bot enthusiasts get a better ...

In this era of marketing metrics and measurement abundance, it’s easy to get lost in the data. Most marketing teams track and report on every possible customer interaction. But if you could only ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. The value of optimizing your customer experience is clear to most brands and marketers.

Facebook plans to release new metrics and measurement tools for marketers on a monthly basis in a bid to increase transparency and understanding about how advertising works on its platform, according ...

Finance leaders are expanding their roles to include ESG regulations, business planning and analysis and combatting data security risks, among other responsibilities Year over year, ESG metrics and ...

What are your marketing metrics telling you? If you rely on the standard measurement tactics, probably not much. Consider a classic metric such as clickthrough rate. By most standards, a "successful" ...

Consumers worldwide are rapidly shifting their media consumption to mobile devices. The mobile advertising ecosystem -- specifically smartphones and tablets -- presents huge opportunities (and unique ...