No, baby doesn’t need an antioxidant serum, but it’s never too early to start teaching about skincare and products. “At a young age, begin talking to your child about their skin during bath time. This ...

Select independently determines what we cover and recommend. When you buy through our links, we may earn a commission. Learn more. Not long ago, the internet was buzzing about “Sephora kids.” Not ...

As puberty starts earlier, glossy marketing targeting the 12-and-under set has driven tweens’ annual spending on skincare and beauty to $4.7 billion. For families deciphering what’s necessary and what ...

As you’ve probably heard (or experienced firsthand), Gen Alpha loves skincare. Not that it’s shocking for teens and tweens to be interested in makeup and skin products, but their tastes are definitely ...

Kids have a growing skin care obsession perpetuated by fresh-faced underage influencers hawking elaborate, expensive routines. Girls as young as 7 follow routines that do more harm than good, ...

Unlock the secret to achieving the perfect middle split with our latest video! Whether you're a seasoned yogi or just starting your journey, this middle split hack will transform your flexibility ...

“It’s INSANE,” Sephora mom Karyn Agosto howled into the phone. First her eighth-grader succumbed, she said, then her fourth-grader — both sucked into the skin care craze striking tweens and young ...