Before the rise of digital, visual identities and logos were designed with control in mind: easy to replicate and apply consistently across channels. It made sense to apply, protect and enforce key ...

The 80s were all about bold colors, neon lights, and futuristic-yet-retro aesthetics. But what if today’s biggest brands existed back then? Graphic designer Kostya Petrenko, known for his ...

Logos are often a consumer's first experience with a brand. As such, they tend to say a lot about the brand they represent—especially when you factor in that marketers and graphic designers are a ...

No matter what industry you work in, you’ve probably heard that artificial intelligence is coming for your job. Factory workers, news reporters, even stock brokers have all seen A.I. move into their ...

Microsoft's Bing is sporting a new, more modern logo to go along with a more streamlined look planned for the search engine itself. The logo update is part of a larger redesign of Microsoft product ...

When Hillary Clinton unveiled her campaign logo—a blocky blue "H" with a bold, red, arrow-shaped crossbar—this past April, the internet erupted with criticism. A lot of people seemed to take issue ...

Budding smartphone brand itel has released a new logo for its brand identity. The changes to the itel brand coincide with its eighth year of operation in India and 16 years of existence. It marks a ...

After 144 years with the same old Victorian seal, the University of California has decided to go mod. The university’s original logo — with its open book, 1868 date stamp and “Let there be light” ...

The oldest registered trademark in the United States dates back to 1870, when it was filed by paint manufacturer Averill. Against the backdrop of Chicago, an eagle is depicted holding a paintbrush in ...

Almost 70 years after its founding, Burger King said Thursday it is reinventing itself in 2021 with the chain’s first rebrand in over 20 years. The overhaul focuses on the “food journey” and includes ...