Good news for AdWords API junkies, you can now differentiate between negative keywords in your keyword structure reports. According to a post by an official AdWords representative in Google Group, ...

Running a successful PPC campaign isn't just about choosing the right keywords - it's also about knowing which ones to exclude. Negative keywords are essential for refining your targeting, preventing ...

The difference between wasted clicks and profitable intent often comes down to selective negatives and disciplined bidding.

Microsoft Advertising has launched a report that identifies negative keyword conflicts in shopping campaigns. A negative keyword conflict refers to a keyword being erroneously blocked from the wrong ...

Since negative keywords prevent ads from showing on irrelevant keywords, advertisers can save significant click spend and improve overall performance of an account by implementing a plan of attack.

For years, I struggled with pay-per-click (PPC) advertising. As newbie to the SEO and advertising industry, learning all the ins and outs of creating an effective campaign was not only complicated, ...

Negative keywords are a great tool that marketers can use to optimize their account performance by limiting the ads served for irrelevant searches, thereby reducing costs. Here I provide an overview ...

To prevent unwanted impressions or clicks from certain search terms across multiple campaigns, advertisers can create a negative keyword list at the account level and then apply it to relevant ...

A Google Groups thread is requesting that Google add a negative keyword filter tool for Google Webmaster Tools. Google AdWords gives advertisers the ability to tell Google, I don't want traffic for ...

Are you maximizing your return on spend in PLA campaigns with negative keywords? Here's why negative keywords should be a strategic imperative for any retailer, especially those with thousands of ...