Google Ads has begun rolling out Enhanced Conversions for Leads, offering an alternative to the Google Click ID-based offline conversion tracking method. The technology uses information already ...

Not all conversions are equal. For businesses that generate leads closed by a sales team, one of the most overlooked methods of unlocking a new tier of Google Ads performance is offline conversion ...

Running lead generation campaigns on Google AdWords? Measuring success and optimizing campaigns for actual sealed-deal conversions, not just lead in-take, just got a whole lot easier. On the heels of ...

Bernard May is the CEO of National Positions, a 5-time Inc. 500 company, award-winning marketing agency and Google Premier Partner. We’re all too familiar with the importance of tracking conversions — ...

Twitter is letting CPG advertisers link their ‘Promoted’ ad placements to offline sales, courtesy of Datalogix. The offering has strong echoes of Facebook’s year-old POS conversion-tracking ...

There’s a report this morning that Google is close to buying satellite imaging company SkyBox. The purchase price is put at roughly $1 billion. The deal has yet to be confirmed. The article ...

This post was sponsored by CallTrackingMetrics. The opinions expressed in this article are the sponsor’s own. Did you know 92% of all customer interactions are from phone calls? And very few know how ...

You've likely been there: You spend hours combing through keywords, tailoring the right headline and ad text, and customizing landing pages; you finally launch your Google AdWords campaign, and after ...