When planning your AdWords and Bing advertising campaigns, you will need to identify and select the specific “networks,” or combination of networks, that your paid ads will be shown in. Both Google ...
Nami AdManager empowers networks and their direct advertisers to create, price, and distribute PPC ads to chosen geographies and vertical markets through global, national, or local campaigns. It also ...
Even if you can launch a PPC campaign in your sleep, sometimes, things get overlooked; items slip through the cracks, and months later, you’re scratching your head wondering how a scarf ad landed ...
According to a press release out today, as part of a bigger transaction AutoWeb has acquired the domain name AutoWeb.com and related trademarks from Autobytel (Nasdaq: ABTL), for $1.5 million in ...
Each year, we refresh our Google Ads industry benchmarks to reflect the latest changes and trends that advertisers face on the biggest online ad platform. Earlier this month in March, we provided a ...
Using Google Display Networks, one client saw a massive increase in clicks and impressions, though not many conversions. However, display often has a better impact on search campaigns than they appear ...
Ideally, commercial media would consist of equal partnerships between three parties: publishers, the audience, and advertisers. In reality, advertisers, the group with the most money, hold all the ...