Read this PPC protection guide to learn how to build a strong brand-protection strategy in paid search – and how to stop ...

Online campaign optimization methods evolve. Some of us remember well the times when a majority of ads were sold by reservation of a time slot on a webpage. The advertiser paid, say, a monthly fee for ...

Ad platform interfaces pummel PPC advertisers with recommendations. Reps present decks on best practices. Articles proliferate across the web proclaim the ideal approach to build the perfect campaign.

Navigating the world of digital marketing can be challenging for dental practices. One key decision to make is whether to invest in dental search engine optimisation (dental SEO) or pay-per-click (PPC ...

The professional practice committee (PPC) meeting is where the action is. If you want to find out what is happening at your hospital, talk to a PPC member. “It’s where we discuss all issues that ...