In English grammar, the concept of parallelism demands that there must be a balance in the structures of the words, phrases or clauses we use in a sentence. Such balance ensures clarity, fluidity in ...

Language is used as a communication medium. It is used to convey ideas, thoughts, feelings, emotions etc. For communication to be effective it needs to sound nice to the listener. Eliminating ...

Parallel structure is a unifying design element. When multiple advertisements use parallel structure -- for example, by incorporating the same colors, visual pattern, design themes or organization of ...