Parallel structure is a unifying design element. When multiple advertisements use parallel structure -- for example, by incorporating the same colors, visual pattern, design themes or organization of ...

When you write, you enter a contract with your reader. The first clause in your contract is that you make sense. This clause applies to all of us, with the exception of candidates for political office ...

“Plop plop, fizz fizz, oh what a relief it is.” You might have thought that only the pill that goes with that jingle creates relief. But science suggests the jingle’s wording itself elicits relief.