Pharma brands spend billions annually trying to engage healthcare providers (HCPs), yet much of this outreach has a limited impact. After all, physicians are inundated with thousands of digital ...

Though she has been studying treatment adherence for 35 years, Robin DiMatteo, PhD, adherence expert and psychology professor at the University of California-Riverside, says interest in the field has ...

Please provide your email address to receive an email when new articles are posted on . Presenters said a generative AI chatbot may be able to optimally influence patient behavior. The chatbot uses ...

Scene one: A patient enters the hospital either for a scheduled procedure or via the emergency department. They were admitted, treated while receiving leading patient care and sent on their way after ...

Each month, Zocdoc attracts millions of individuals in search of healthcare providers and appointments. Through their clicks and the choices they make, these patients express the U.S. patient base’s ...