Like other forms of figurative language, personification can make your writing more dynamic. By giving human qualities to inanimate objects, you can uniquely describe situations that will resonate ...

Describing objects as if they are people is a way of making sentences more exciting. This is called personification. For example, Jess's heart is racing at 100 miles per hour. A heart can’t literally ...

With a post title like that, you might be expecting a long and well-written essay....well, as much as I'd like to do that right now, I have to have will power and keep working on "real" work (some ...

When Sarah visits Sephora online, the makeup and beauty site helps her pick the perfect shade from more than a hundred skin tones, thanks to her unique profile in its Beauty Insider rewards program.

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Andrew Frank, research vice president at ...

Who is the contemporary Personification of the Spirit of America? Some might say Calvin Coolidge, ex officio. Some might say ocean-daring, self-effacing Charles Augustus Lindbergh. Perhaps an ...