Forbes contributors publish independent expert analyses and insights. I am a Customer Experience Futurist, Author and Keynote Speaker. Understanding your customers when there’s only a handful isn’t ...

A review of An English Language Primer Focused on Sri Lanka (Especially for Tamil Readers) by Prof. S.R.H. Hoole. It is said that the first lexicographer Samuel Johnson ushered a new orientation to ...

This ebook, based on the latest ZDNet / TechRepublic special feature, explores how you set up an analytics infrastructure that sees around corners and gives you options to avoid a head-on crash. Read ...

Measurement insights are a key part of optimizing your customer experience. At every step in the journey, it is critical that you understand what consumers are doing and how your channels and touch ...

For more than a decade I have talked about only three types of analytics: descriptive, predictive, and prescriptive. This trinity of analytics variations has worked well for me, and many others use it ...

Henry Mintzberg, a world-renowned professor of management studies at McGill University, once said, "Management is, above all, a practice where art, science and craft meet." What Mintzberg did not ...