Maximizing corporate profit, as an idea, seems straightforward, simple and obvious. In terms of basic managerial policy, however, it's anything but. Maximizing corporate profits, at first blush, seems ...
An Excel workbook called ProfitMax.xls provides a simple example of how to use Solver and the Comparative Statics Wizard. The Comparative Statics Wizard is an Excel add-in that walks the user through ...