If programmatic media buying were a sport, media agencies would probably say they won their first Olympics medal this year. The vast majority (90%) of programmatic Olympics ad sales on Peacock are ...

Programmatic advertising is an effective tool for managing advertising campaigns and interacting with the target audience for business. More and more companies from various niches are choosing ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. Ad fraud has always been an issue in digital advertising. Unfortunately, programmatic ...

In this clip from a Streaming Media Connect 2025 debate, Will Programmatic Advertising Overtake Brand/Direct in 2025?, Philo Head of Advertising Partnerships Aulden Kaye Yi discusses the future of ...

When we think about sustainability, it's all too easy to get caught up in the usual suspects like plastic bags and electric cars. But let's not forget the digital world—it has its own carbon footprint ...

Concerns over user privacy and data protection in regard to online tracking practices have led Google to promise to phase out third-party cookies entirely by the third quarter of 2024. This shift is a ...

The Outbound Hub enables China-based companies to leverage Xaxis’ technology and its global media network to run programmatic campaigns across foreign markets. The hub provides brands with audience ...

"Discover Unilever's innovative omnichannel strategy boosting Vaseline Gluta-Hya Serum sales in Bangkok & Northeast Thailand.

NEW YORK--(BUSINESS WIRE)--EDO, the TV outcomes company, and Chalice, a leader in custom AI-powered adtech, today announced that EDO’s outcomes data are now available in Chalice’s platform to optimize ...

Programmatic advertising platform StackAdapt has integrated email and a first-party Data Hub into its core platform, bridging marketing and advertising technologies into one platform. With this launch ...

Rory Sutherland, vice-chairman of Ogilvy, can often be relied upon for a quotable comment that gets straight to the point. That was certainly the case on his panel titled “What’s wrong with podcast ...