Most programmatic ad buyers fear a disruption to their data strategy from an unexpected technological, privacy or legal change, according to Programmatic Audience Targeting Results, a study released ...

Programmatic advertising is an effective tool for managing advertising campaigns and interacting with the target audience for business. More and more companies from various niches are choosing ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. While an integral component of the AdTech industry, ad ops remains a rather confusing term.

Programmatic advertising is moving toward greater efficiency, transparency and effectiveness, even as it becomes larger and involves more media channels, according to the Association of National ...

Programmatic advertising tends to be associated with the advertisements we see on our smartphones, laptops and smart TVs. However, this technology also allows marketers to reach their audiences via ...

The activity of programmatic advertising includes the automated process of purchasing and selling ad space in real-time and ...

The evolution of programmatic advertising and why it’s in an organization’s best interest to understand—and take advantage—of the approach. The Fast Company Executive Board is a private, fee-based ...

The problem of adjusting a live ad buy in linear has jumped over one more hurdle. Earlier this year, DirectTV Advertising announced that their satellite TV content can now be bought programmatically ...

Then, Senior Editor James Hercher unpacks earnings of publicly traded DSPs and SSPs, during which multiple CEOs reported ...

Global open programmatic connected TV ad spend totaled $5.3 billion in Q3 — up just 2% versus Q3 2022, according to estimates in Pixalate’s Global CTV Ad Supply Chain Trends report for the quarter.