Programmatic advertising is experiencing a dramatic shift. Conversational and agentic AI are here, and their effects are already being felt. Microsoft announced the shuttering of its DSP in May, ...

Most programmatic ad buyers fear a disruption to their data strategy from an unexpected technological, privacy or legal change, according to Programmatic Audience Targeting Results, a study released ...

Then, Senior Editor James Hercher unpacks earnings of publicly traded DSPs and SSPs, during which multiple CEOs reported ...

DEERFIELD, Ill.--(BUSINESS WIRE)--Today, Walgreens Advertising Group (wag) announced it will be launching new self-serve programmatic and clean-room solutions allowing brand advertisers to run ...