Today’s digital advertising environment is crowded. Even more challenging is the complexity of digital ad networks, which can make it seem like you need a PhD just to get started. But once you dig ...

Investments in programmatic advertising keep growing, which means that the industry’s evolution is not going to stop in the foreseeable future. Continuously offering new opportunities to both ...

The activity of programmatic advertising includes the automated process of purchasing and selling ad space in real-time and is made possible with the aid of algorithms. Unlike other means of ad ...

New Delhi: The digital advertising ecosystem is evolving, and programmatic advertising has been a game changer in redefining how advertisers connect with consumers with personalised, efficient and ...

That’s exactly what programmatic advertising is about. Instead of buying ad space the old-fashioned way, programmatic uses smart data and AI-driven tools to automate media buying, target audiences ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. Ad fraud has always been an issue in digital advertising. Unfortunately, programmatic ...

The problem of adjusting a live ad buy in linear has jumped over one more hurdle. Earlier this year, DirectTV Advertising announced that their satellite TV content can now be bought programmatically ...

Programmatic advertising is in a bit of a bind. Spending on the programmatic open internet has stagnated, with almost all of the growth accrued by the major walled garden platforms, according to ...

Programmatic advertising is rapidly gaining prominence in India, emerging as a cornerstone of digital ad spending. According to the dentsu e4m Digital Report 2025, programmatic ad buying contributed ...

The opinions expressed in this article are the authors’ own and do not reflect MM+M or Haymarket Media. In a recent Q&A published in MM+M, a client-side marketer explained why she’s given up on ...