Programmatic advertising is an effective tool for managing advertising campaigns and interacting with the target audience for business. More and more companies from various niches are choosing ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. While an integral component of the AdTech industry, ad ops remains a rather confusing term.

Investments in programmatic advertising keep growing, which means that the industry’s evolution is not going to stop in the foreseeable future. Continuously offering new opportunities to both ...

Although overall programmatic advertising deals continue to build -- up 15% year-over-year -- programmatic buying and selling of streaming advertising inventory still has a way to go, according to a ...

New Programmatic Advertising Study Reveals $6.6 Billion Cost of Bid Shading Cognitiv Surveyed Digital Media Buyers and Industry Experts to Understand and Uncover the Financial Impact of Bid Shading on ...

Ask a marketer where their last ad ran and why, and they’ll probably shrug or send a spreadsheet that answers nothing. Programmatic promised clarity: automation, efficiency and measurable outcomes.

In this clip from a Streaming Media Connect 2025 debate, Will Programmatic Advertising Overtake Brand/Direct in 2025?, Philo Head of Advertising Partnerships Aulden Kaye Yi discusses the future of ...

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Magnite (MGNI) and DIRECTV Advertising are leveraging programmatic demand capabilities to unlock the full potential of live streaming advertising. Magnite and DIRECTV Advertising’s collaboration ...