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As mobile usage surges, consumer apps are set to dominate global app revenue. Liftoff Mobile’s vice president of analytics and operations, Jessica Dudley, unpacks how new programmatic machine learning ...

Dublin, May 19, 2025 (GLOBE NEWSWIRE) -- The "Programmatic Advertising Market Size and Share Analysis - Growth Trends and Forecast Report 2025-2033" has been added to ResearchAndMarkets.com's offering ...

(MENAFN- GlobeNewsWire - Nasdaq) Growth is driven by increasing digital ad spend, the demand for data-driven targeting, advancements in AI and machine learning, and the rise of mobile and video ad ...

This article first appeared on GeeMee's own blog. The digital advertising landscape has undergone a seismic shift from 2024 to 2025, with machine learning (ML) emerging as the cornerstone of modern ...

With apologies to the legendary David Ogilvy, advertising today is no longer simply “the business of words.” Though one might be forgiven for not realizing it given the genuine excitement and ...

Today's digital-first society demands that brands know their consumers' needs and provide them with timely, relevant, and personalised experiences. AI transforms programmatic advertising by providing ...

Integral Ad Science, a global media measurement and optimisation platform, has announced the expansion of its Made for Advertising (MFA) AI-driven solution. With this enhancement, IAS now offers ...

The fourth edition of the e4m Real-Time Programmatic Advertising Conference and Awards is set to take place on Thursday, September 18, in Mumbai, bringing together leaders from the advertising, ...