Programmatic advertising uses advanced technology, including artificial intelligence (AI), machine learning (ML) and analytics, to gain a deep understanding of a brand’s audience before ad space is ...

With apologies to the legendary David Ogilvy, advertising today is no longer simply “the business of words.” Though one might be forgiven for not realizing it given the genuine excitement and ...

Fin is a former junior editor at TechForge. Half of senior advertising executives expect spending on programmatic advertising to increase dramatically over the next three years. This is according to a ...

NEW YORK & CHICAGO--(BUSINESS WIRE)--AdTheorent, Inc., a programmatic digital advertising leader using advanced machine learning technology and solutions to deliver real-world value for advertisers ...

This article first appeared on GeeMee's own blog. The digital advertising landscape has undergone a seismic shift from 2024 to 2025, with machine learning (ML) emerging as the cornerstone of modern ...

Data scientist , big data , artificial intelligence , machine learning technology concept. Silhouette glasses in front of laptop computer screen with programming coded. Signal loss calls for the use ...

A white-label programmatic stack allows financial institutions to operate a self-branded DSP (and often additional components ...

Since May 2023, Mintegral has launched four consecutive smart bidding solutions powered by AI an machine learning. These products optimize campaign outcomes by focusing on advertiser targets such as ...

It's a challenge to reach key decision-makers at high-value companies. Yet they are the very people who make buying decisions! Discover how programmatic ABM automates ad delivery to your targeted ...