Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. While an integral component of the AdTech industry, ad ops remains a rather confusing term.

4% of websites with open programmatic ads were flagged as MFA CTV Apps: $13 million in estimated open programmatic ad spend went to CTV apps identified as MFA in Q1 2025, according to Pixalate’s data ...

Programmatic advertising has emerged as a transformative force in the digital marketing landscape, offering advertisers and publishers a data-driven approach to target their audiences. Despite the ...

Investments in programmatic advertising keep growing, which means that the industry’s evolution is not going to stop in the foreseeable future. Continuously offering new opportunities to both ...

Today’s digital advertising environment is crowded. Even more challenging is the complexity of digital ad networks, which can make it seem like you need a PhD just to get started. But once you dig ...

Over the past decade, India’s digital media landscape has undergone significant expansion and evolution. Internet penetration has increased significantly, rising from 14% in 2014 to 52% last year, ...

Disclosure: Longtime journalist Steven Brill is the founder or cofounder of a number of publications and companies, including NewsGuard, where he is the co-CEO and coeditor in chief. Among other ...

The third edition of e4m Real-Time Programmatic Advertising Conference and Awards is all set to be held on Wednesday, September 18 in Mumbai. Programmatic advertising in India has witnessed ...

TORONTO--(BUSINESS WIRE)--StackAdapt (www.stackadapt.com), the leading technology company in advertising and marketing, today announced the launch of its new email marketing and Data Hub solutions.