Programmatic TV advertising has become a hot topic over the past year, but what does it really mean? The digital advertising players have been developing a programmatic ecosystem for some time, yet ...

While “programmatic technology” has come a long way, many longtime players in the space are now reckoning with the term. AppNexus CEO Brian O’Kelley penned op eds about the “death of programmatic.” ...

Editor's Note: This post was previously published last August, but is still relevant today: Programmatic TV advertising has become a hot topic recently, but what does it really mean? The digital ...

Are you a print subscriber? Activate your account. By Ilyse Liffreing - 1 hour 6 min ago 1 hour 27 min ago 1 hour 50 min ago By Adrianne Pasquarelli - 1 hour 52 min ago By George P. Slefo - 2 hours 8 ...

“Data Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Jeremy Ozen, cofounder of Vistar Media.