The democratization of media, the advent of low-cost programmatic, and the growth of ad blocking have left many digital publishers struggling to keep the lights on. Some have relied on the strength of ...

While the tsunami of buzz around “Programmatic Upfronts” reached new heights during the recent Advertising Week events, questions about what it really means remain. To some degree, I can see why — the ...

This post is by John Drake, VP of brand planning at Drake Cooper. Click-through rate is an easy metric to understand. But the value of online advertising extends far beyond this. I've long believed ...

A white-label programmatic stack allows financial institutions to operate a self-branded DSP (and often additional components ...

Advertisers have always sought to protect their brands from risky content - things like hate speech, terrorism, and misinformation are generally recognised as threats to brand reputations. While each ...

If anyone asks what the main theme of Roku’s Q1 earnings call was on Thursday, say: “programmatic.” Although Roku doesn’t break out programmatic ad spend, it represents a growing percentage of overall ...

Microsoft’s decision to sunset its Invest DSP marks a turning point for programmatic advertising. What does this mean for the industry’s next chapter? The recent announcement that Microsoft will ...

Harshit Jain MD is the Founder and Global CEO of Doceree, the first global network of physician-only platforms for programmatic marketing. As life sciences organizations embrace programmatic messaging ...