Opinions expressed by Entrepreneur contributors are their own. Technology has transformed consumer behavior, leading to evolutions in marketing strategies. Among the major shifts in recent years is ...

The tie-up will allow advertisers globally to access video and display inventory across the audio streaming platform’s desktop and mobile app. Digital audio consumption remains a huge business, with ...

NEW CASTLE, Del., Feb. 14, 2024 /PRNewswire/ -- Allied Market Research published a report, titled, "Programmatic Display Market by Type (Online Display, Online Video Mobile Video, and Mobile Display) ...

Technology has transformed consumer behavior, leading to evolutions in marketing strategies. Among the major shifts in recent years is the adoption of targeted programmatic display, which sounds ...

Programmatic audio is a tough sell. Advertisers find it challenging to vet audio inventory at scale, which means most digital audio campaigns – particularly in the podcast market – are conducted via ...

Here’s a projection to put things into perspective: IPG Mediabrands’ Magna Global recently predicted that U.S. marketers will spend $10 billion of their TV ad budgets through programmatic channels by ...

(MENAFN- EIN Presswire) EINPresswire/ -- According to a new report published by Allied Market Research, Programmatic Display Market Size, Share, Competitive Landscape and Trend Analysis Report, by ...

"VIOOH's consistent progress in sustainable media efficiency is a testament to their commitment to transparent accountability ...

While programmatic video, social, and programmatic display will see increased investment in the next 12 months in APAC region—and spend on traditional channels like radio, print and out-of-home (OOH) ...

While the New York Times is removing open exchange programmatic ads from its mobile app, the newspaper still has direct sales channels for programmatic ads. That gives advertisers a way to reach its ...

Forbes contributors publish independent expert analyses and insights. I research ad fraud and digital marketing. Are marketers spending too much in digital? The simple answer is yes. In the U.S. $6 of ...