Small companies often use both promotional campaigns and advertising when marketing their products. However, there are inherent differences between the two types of marketing methods. Promotional ...

Advertising is often considered paying to deliver and control a marketing message, while promotion is paying to support your marketing efforts more generically. Depending on your accounting goals, you ...

Q: We sell ready-to-wear men’s shirts and pants. Every time we needed to raise sales, we resorted to sales promo and never to advertising except once when sales actually fell when we advertised. So we ...

In outdoor advertising, where most of the PHAA restrictions are in place, zero alcohol ads were found to make up 25 per cent ...

Digital advertising has taken over the world of marketing, so many are probably wondering whether investing in promotional products is worth it. To that, as the CEO of a promotional product ...

Meta has announced two advertising updates, including the testing of “promotional ads,” which are aimed at making it easier for people to discover, manage and apply digital promotions to their online ...