In September, 2016, Alexander Nix, the C.E.O. of Cambridge Analytica, the data and messaging company that was working at the time with Donald Trump’s supposedly flagging Presidential campaign, ...
NEW YORK — In a Fifth Avenue office near Trump Tower, a company being paid millions of dollars by Donald Trump's presidential campaign says it has developed a political weapon powerful enough to help ...
The use of technology to steer our consuming behavior based on our personal choices has long been a fact of life. When combined with demographic, political, medical and now, a pending massive ...
(If you want to skip the preamble, see below for the three indented paragraphs. I promise they’re here.) The Cambridge Analytica scandal is suddenly a major problem for Facebook. The social giant’s ...
Effective personalization is what every brand is striving to achieve to better engage consumers. Amazon became the king of personalization when the company started recommending products to consumers ...
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