A small business with a good data management strategy can have as much success in collecting, leveraging and profiting from data as larger companies. In fact, the relationships small businesses ...

Data collection is more important for businesses than ever before because people who use the internet will generate approximately 463 exabytes of data every day by 2025. Without data collection tools ...

Qualitative methods and insights from other disciplines are increasingly integrated into demography’s traditionally quantitative toolkit. Whereas this is not problematic for multi-disciplinary ...

In this special guest feature, Daniel Erickson, Founder and CEO, Viable, discusses how to master the use of qualitative data to drive sales. Dan brings 15+ years of experience in the field as a ...

Opinions expressed by Entrepreneur contributors are their own. If you run a business, you are likely aware of the importance of data. Nearly every company out there utilizes data to make decisions.