The theory of psychological reactance originates in the 1960s with Jack Brehm, who developed it when he was a professor at Duke University. Brehm said that humans are negatively aroused when they ...

In the December 2008 issue of EC&M, we talked about calculating the inductive reactance of conductors that are in close proximity to (or touching) one another. We also noted that the inductance and, ...

If you’ve dealt with reactance, you surely know the two equations for computing inductive and capacitive reactance. But unless you’ve really dug into it, you may only know the formula the way a school ...

If you’ve raised kids, or are trying to enact change in organization, you know well the phenomenon of psychological reactance, although you probably don’t know it by that name. You might call it the ...

There's good news for frustrated parents trying to get their kids to eat their vegetables (or go to sleep, or clean their rooms): Science shows that using reverse psychology can, indeed, work. Reverse ...