You don’t have to be as big as Dropbox, Uber, or Airbnb to benefit from referral marketing. Your small business can reap great benefits from a referral program as well—it’s an awesome way for you to ...

At Extole, we talk to a lot of companies who want to set up a referral program, but don’t know where to start. Getting your referral program up and running isn’t hard—all you need is some inspiration ...

Word-of-mouth is one of the cheapest yet most effective methods of marketing, and it works for salons. Your current clients are your best referral source when they tell friends and family how pleased ...

Opinions expressed by Entrepreneur contributors are their own. According to scholars’ research, customers possess tangible and intangible assets such as apprehensive networks, persuasion tactics, ...

As a financial advisor, you have several options for generating business. You could budget for an advertising campaign or pay-per-search campaign, but you could also build and maintain a referral ...