For something like Roblox, it’s not enough to have a massive universe full of creators who are able to do whatever they want with their gaming titles and the merch they want to make. They also need to ...

Warner Bros. and Legendary Pictures are leaning into gamification on Roblox to promote “Godzilla x Kong: The New Empire,” which hits theaters March 29, per details shared with Marketing Dive. The ...

This story was originally published on Marketing Dive. To receive daily news and insights, subscribe to our free daily Marketing Dive newsletter. Warner Bros. and Legendary Pictures are leaning into ...