Roblox has launched its own in-game ad solutions, including Image Ads and Portal Ads, which have the potential for better monetization rates and engagement. Meta's positive outlook on ads and improved ...

But while the current conversation around the stock focuses largely on quarterly bookings and margin pressures, the more interesting question is what Roblox will look like in five years. Because ...

The platform has partnered with Cint, DoubleVerify, Integral Ad Science, Kantar and Nielsen to help measure the efficacy of ad campaigns. The partnership between Roblox and Google marks the next step ...

Roblox previewed a new in-game advertising format at its Roblox Developers Conference (RDC). Immersive Ads, which are expected to go live next year, include the ability to build 3D portals that ...

Gamebeast to provide Brave group access to its UGC gaming solutions, starting on Roblox.

A number of consumer advocacy groups have a problem with Walmart’s entry into the metaverse. The online retailer last fall announced the launch of two new virtual worlds on Roblox, Walmart Land and ...

Who says video games can’t be good for your mental health? Roblox is challenging that widely-held notion by bringing the Ad Council’s Love, Your Mind mental health campaign onto the platform.

Recently, Roblox got in trouble with the Children’s Advertising Review Unit for failing to clearly label in-game ads for children under 13 and using social media influencers who failed to identify ...