Roblox virtual makeup may be trendy, but player obsession with digital avatar customization has real-world implications. Major beauty brands such as Nars and Nyx are paying close attention to how ...

At its annual developer’s conference, Roblox detailed its near-future plans to expand beyond its identity as a game platform for kids. The company is already pushing into new demographics — Roblox ...

Shoulder pets on Roblox are for the shoulder accessory slot and typically take the form of a cute animal or magical creature. There are plenty of different ways for Roblox players to customize their ...

Starting today, members of Roblox’s UGC Program will be able to sell customized avatar bodies and standalone heads. These new customization options will give players even more ways to express ...

If I can count on one thing, it’s that Roblox users will meme just about anything. So of course, when developers at Roblox released a useful new feature that adds face tracking to the game, players ...

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