Roblox Corporation is partnering with PubMatic to launch immersive video ads on its platform, targeting major brands and driving revenue growth. The U.S. video game-advertising business is expected to ...

With an average of 77.7 million daily active users in the first quarter of 2024, Roblox is an interactive platform too good for just about any brand to pass up. Stephanie Latham, VP of global brand ...

Online gaming platform Roblox has teamed up with Google to offer 'Rewarded Video' ads that can now be purchased programmatically through Google's advertising solutions and Direct IO. This comes as ...

Google on Tuesday announced a new partnership with gaming company Roblox, which will allow advertisers to purchase and scale Roblox’s Rewarded Video and other immersive ad formats. That means ...

Roblox Corp. jumped after the gaming company announced plans to introduce ads into the virtual worlds created on its platform next year. Adding immersive ads has been a “dream” for Roblox for 15 years ...

Roblox has more active users daily than Steam, at 85 million. Roblox brought in $3.6 billion in revenue in 2024, paying out $923 million to its community. Roblox partners with Google for rewarded ads, ...

Roblox has hired PubMatic to help ramp up sales of new video advertisements the gaming platform expects to launch later this year, the advertising tech firm said on Wednesday. Roblox began testing ...

Even when fashion and video games seemed, in the popular imagination at least, polar opposite pursuits, players have always liked to dress up. Now, fashion in games isn’t just grand cosplay festivals ...