LOS ANGELES, July 31, 2025 /PRNewswire/ --NYX Professional Makeup is once again transforming the way beauty shows up in digital culture, returning to Roblox with an immersive, gamified experience ...

NYX Professional Makeup launched its spring 2023 collection on Roblox today, according to information shared with Retail Dive sister publication Marketing Dive. The collection can be interacted with ...

NYX Professional Makeup launched its spring 2023 collection on Roblox today, according to information shared with Marketing Dive. The collection can be interacted with in “House of NYX Professional ...

“As the leading makeup brand in the digital space, Maybelline is committed to providing consumers with new and exciting experiences that promote self-expression. Our partnership with Splash on Roblox ...

NEW YORK, Sept. 28, 2023 /PRNewswire/ -- Maybelline New York has ventured into the virtual world of Roblox, captivating a new audience of makeup enthusiasts. Through a partnership with Splash, the ...

Maybelline New York is targeting music and gaming communities with the launch of an interactive Roblox campaign, “Makeup Your Mix,” according to a press release. The effort was made in partnership ...

E.l.f. Beauty is expanding its relationship with Roblox by giving users the ability to buy real-life makeup products on the gaming platform.