Purchasing in-game items is nothing new to Roblox, but now users can shop for actual physical merch and receive an avatar item on top of it. Eligible creators can bundle digital items with physical ...

…now that’s a game-changer. Over the past couple of weeks, we’ve talked about how Roblox has been trying to expand both its reach and its marketability to both players and brands. The company knows ...

Roblox is going to let creators sell physical items from their games. The company has been testing its tools to do so since last year, but today, it’s announcing that it’s opening up its Commerce APIs ...

From adorable fashion dolls to blocky brainrots, our Roblox Black Friday deals have something for the blox lover in ...

Through its new Commerce API, with Shopify as their first partner, players can now buy physical items like hoodies or T-shirts while exploring a Roblox experience, and get a matching avatar item to go ...

When Lil Nas X performed a concert on gaming platform Roblox in December 2020, it was watched 33m times in a weekend over multiple viewings. Now Roblox has revealed that the show was also a success ...

From the desk of Roblox head of music Jon Vlassopulos, who discusses the platform's music strategy with virtual concerts with artists like Lil Nas X and KSI. By Tatiana Cirisano On Aug. 13, more than ...