Fashion powerhouse Gucci collaborated with Roblox to launch Gucci Town, an experience themed around the company. Players can participate in mini-games challenges and do much more in Roblox Gucci Town.

Gucci and Vans launched a scavenger hunt between their two worlds on Roblox, the first time two fashion brands of that size have done so, according to information shared with Marketing Dive. “Gucci ...

For those who have been playing games on the Roblox platform for decades, there’s nothing like a dose of nostalgia. As such, the promise of the Roblox The Classic event is no doubt bound to get ...

Footwear brand Vans has just hit a footfall milestone – its attracted more than 100 million visits to its virtual skatepark on Roblox. Vans World launched in September of 2021, and is now one of the ...

Dominik Bošnjak is a freelance writer from Croatia. He has been writing about games for as long as he can remember and is sure he began doing so professionally in 2010 or thereabouts. If he was forced ...

This story was originally published on Marketing Dive. To receive daily news and insights, subscribe to our free daily Marketing Dive newsletter. Vans is building off the success of its initial Roblox ...

The skateboarding brand’s director of global brand marketing shares how it created Roblox’s most popular activation to date. Vans World has surpassed 100m visitors since its 2021 launch / Credit: Vans ...